コーポレートアイデンティティ(CI)とは?差別化や長期的な利益拡大につながる戦略。


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コーポレートアイデンティティとは企業の存在価値を高めていく企業戦略・ブランディング戦略のひとつです。 企業文化や特性、独自性などを整理整頓し、企業理念やビジョンを構築して、統一されたイメージやデザイン、わかりやすいメッセ … 続きを読む コーポレートアイデンティティ(CI)とは?差別化や長期的な利益拡大につながる戦略。